Atlanta, GA – December 12, 2007 – The Atlanta office of Avenue A | RazorfishTM, one of the largest interactive services firms in the world, announced today the website redesign for The Make A Wish Foundation of Georgia and Alabama at www.ga-al.wish.org. Avenue A | Razorfish redesigned the website on a pro bono basis donating approximately 1,000 hours including seven consultants on the redesign team. “We chose The Make A Wish Foundation of Georgia and Alabama because of the huge impact this group has on children in need and our ability to give a gift in kind to such a great cause,” said Shannon Denton, Senior Vice President and General Manager for the Southeast region of Avenue A | Razorfish. “The team of volunteers worked in their off hours and on the weekends to complete the website while maintaining their regular workload.” Avenue A | Razorfish completed site analytics and conducted user research to provide proper content and simplify navigation throughout the site. A complete front-end redesign was completed utilizing new wireframes and visual designs.
A key factor in the overall success of this project is the ease of site updates and content changes. In order to achieve this success metric, Avenue A | Razorfish researched content management tools. Each tool was evaluated based on cost, ease of use and implementation. The free platform Joomla for backend updates was finally selected along with the low-cost tool SlideShowPro used to host an audiovisual album of wishes granted to ill children. “We are grateful to the Avenue | A Razorfish team for their outstanding work which will greatly assist us in our efforts to grant 400 wishes this year,” said P.J. White, President & CEO, The Make A Wish Foundation of Georgia and Alabama. “The easy navigation and content management tools will help us educate several communities online, increase our database of donors and volunteers and create additional fundraising opportunities.”
About The Make A Wish Foundation
Since its beginning in 1980, the Make-A-Wish Foundation has expanded into 69 chapters within the United States and has 27 international affiliates. The Foundation is most proud of the fact that it has been able to grant more than 150,000 wishes and continues to grant more each day. The Foundation's mission of granting wishes to children with life threatening medical conditions to enrich the human experience with hope, strength, and joy has enabled it to make a difference in the life of children facing life threatening medical conditions and to make their greatest wishes come true.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom.